HONEY MAGAZINE

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www.honeymag.net Coming this September, “Dreamgirls” alum Jennifer Hudson is launching the Jennifer Hudson Collection for QVC. Being a Weight Watchers spokesperson, and having lost 80 pounds, she created a line that the ‘average’ woman can wear.
I feel like I represent every woman. I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it.”
Hudson owns over 300 pairs of leggings, so you be be sure her line will have a lot of those!
I’m the legging queen. What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable.”
QVC EVP Doug Howe explained why they are working with the Hudson saying,
She has this great Cinderella story, an aspiration for different women. We don’t overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”

www.honeymag.net Coming this September, “Dreamgirls” alum Jennifer Hudson is launching the Jennifer Hudson Collection for QVC. Being a Weight Watchers spokesperson, and having lost 80 pounds, she created a line that the ‘average’ woman can wear.
I feel like I represent every woman. I’ve been on both sides of the fence. I’ve been a big girl and now whatever this is, the average size, whatever you want to call it. But I wanted the clothes to be where any girl could wear it — no matter what size you are — and you could feel comfortable in it.”
Hudson owns over 300 pairs of leggings, so you be be sure her line will have a lot of those!
I’m the legging queen. What I love about a legging is, again, it’s a piece you can dress up or down and it’s still comfortable.”
QVC EVP Doug Howe explained why they are working with the Hudson saying,
She has this great Cinderella story, an aspiration for different women. We don’t overtly go out to target someone who is Hispanic or African-American. We never look at it that way. It all starts with the person’s story and product. That dictates who buys it.”

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